Tan Lines

Using the “Latino Warm” as a starting point for this CNN Español Campaign, I decided to play with both Copy (Truth always comes out) & Graphics to create this peculiar ad.

  • Role Creative / Art. Dir.
  • For Terror Industries®
  • Type KV / Billboard

The Billboard was supposed to use a light-sensitive coat on the ink, so the skin would get tanned and reveal the murder weapon OMG!